Social Media Jobs
Are you curious about how your humanities background applies to careers in social media management? You most likely have many skills that are suited towards writing content or managing social media (in other words: communications skills, strategic planning, or outreach). There are a range of positions available in this field at all levels.
Click on any of the topics in the menu below to learn more about typical responsibilities, necessary skills, general salary information, and other resources.
(Not interested in Social Media jobs? Check out the Career Resources page to browse other interesting job titles and info!)
Why would this field appeal to someone with a humanities / liberal arts degree?
Our goal is to connect humanities graduates with jobs that are interesting, can draw on their skills in some way, and provide a stable (and even thriving) income. Most organizations maintain a social media presence these days, which means that you have a high likelihood of finding a job at an organization whose mission or product aligns with your interests. This means that you could apply your writing skills, ability to connect with audiences, and your unique insight into the subject or community. This could be writing content for a cultural nonprofit organization, helping to raise funds for a theater company by strategizing a social media outreach campaign, or writing funny and engaging posts for a corporation. Most of the entry-level and mid-career positions will not require a specific degree. Additional certifications are available online and fairly easy to obtain. Read through the “Necessary Skills” section for more.
What types of jobs are available in social media management?
Most organizations maintain a social media presence these days and require a team of professionals to write content, strategize campaigns, respond to comments, and place ads.
If you are interested in pursuing positions involving social media tasks, try searching for the following job titles:
Mid to senior-level positions overseeing the social media:
- Social Media Manager
- Social Media Marketing Manager
- Social Media Specialist
- Digital Media Supervisor
- Online Communication Director
- Social Media Analyst
- Social Media Strategist
- Social Media Marketing Manager
Entry to mid-level jobs
- Engagement Coordinator
- Content Manager
- Online Community Manager
- Public Relations Manager
- Digital Marketing Manager
- Brand Manager
- Brand Advocate
What does this work involve?
We listed a number of possible job titles in the “In Brief section above”. Responsibilities will vary by position, organization, region, and other factors. However, the following fundamental skills will generally apply:
A few notes:
Jobs mentioning “content” will generally be concerned with the actual content of posts that are submitted to the site. Content Writer, for example, will be expected to write and possibly schedule regular posts. Content Manager is a little more senior and will develop a calendar for content that will guide the content writer’s posts.
Digital Marketing Manager will be more concerned with using social media to achieve a purpose such as visit to the site, sales, or inquiries. This position will utilize ads.
Responsibilities (not comprehensive):
- Schedule, write, and manage the company’s social channels (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc)
- Engage in conversation on behalf of the brand and collaborate with internal teams to craft responses when necessary
- Create and maintain content calendars for all social and digital channels
- Create and execute social ad campaigns in collaboration with marketing and sales
- Provide monthly analysis and reporting on our social media and digital platforms to show progress and communicate insights
- Create digital and social graphics using Creative Suite (InDesign, Photoshop, Canva are common)
- Coordinate, produce, and send marketing emails
- Write, post, and manage blog posts
- Assist in writing marketing materials.
Relevant skills for social media positions:
- Bachelor’s degree. It is common to see the announcement call out specific degrees like journalism, communications, marketing, advertising but there will be “or similar fields” added. This is whether there is leeway to highlight your relevant experience and skills in addition to your degree from a humanities field.
- An understanding of the social media universe.
- Strong writing skills: grammar, spelling, and the ability to write interesting content.
- Proficient with a broad range of analytic tools and metrics including Google Analytics, SEO writing, Facebook Insights, etc.
- Working knowledge of Adobe Creative Suite applications, including InDesign and Photoshop
- Excellent written and verbal communication skills
- Highly motivated with a passion for blogging and staying agile and authentic on social media
- Excellent organizational skills with the ability to handle and prioritize multiple projects
There are a few programs available to obtain a certificate in social media marketing and just generic social media certification courses. If you have the time and means to obtain one of these certificates that it certainly will not hurt your application. However, most positions are interested in communication skills, planning, and past experience.
Salary will vary by position, organization, region, and other factors. Here are a few examples from different seniority levels according to Glassdoor.com:
National average: $43,749 ($32,000 to $59,000)
National average: $50,071 ($32,000 to $77,000)
National average: $55,117 ($34,000 to $90,000)
National average: $82,565 ($67,000 to $102,00)
National average: $92,830 ($54,000 to $161,000)